LTV = ARR per customer × gross margin ÷ trailing-12-month customer churn rate; CAC = trailing 3 months' CAC spend ÷ new customers. CAC spend = Sales & Marketing and commission expense accounts (set CAC accounts in Settings › Reports).
| Period | ARR per customer | LTV | CAC (T3M) | LTV : CAC |
|---|---|---|---|---|
September 2026 | 233,690.95 | 1,207,441.62 | 114,308.79 | 10.56 |
August 2026 | 224,654.62 | 1,064,637.16 | 52,840.49 | 20.15 |
July 2026 | 218,254.47 | 1,460,253.80 | 51,996.84 | 28.08 |
June 2026 | 211,899.93 | 1,340,781.85 | 51,264.15 | 26.15 |
May 2026 | 215,501.03 | 1,167,084.44 | 50,438.66 | 23.14 |
April 2026 | 219,540.96 | 1,105,236.67 | 50,267.48 | 21.99 |
March 2026 | 213,130.44 | 908,527.83 | 49,780.98 | 18.25 |
February 2026 | 206,949.54 | 1,431,300.48 | 47,862.41 | 29.90 |
January 2026 | 211,656.06 | 1,128,648.51 | 92,051.19 | 12.26 |
December 2025 | 195,214.56 | – | 42,103.95 | – |
November 2025 | 199,480.67 | – | 53,944.17 | – |
October 2025 | 193,557.79 | – | 12,122.09 | – |