Magic Number = (this month's ARR − last month's ARR) ÷ last month's S&M expense. CAC spend = Sales & Marketing and commission expense accounts (set CAC accounts in Settings › Reports).
| Period | Net New ARR | Prior month S&M expense | Magic Number |
|---|---|---|---|
September 2026 | 198,799.20 | 35,403.28 | 5.62 |
August 2026 | 140,803.20 | 34,525.85 | 4.08 |
July 2026 | 139,800.00 | 35,751.84 | 3.91 |
June 2026 | 136,276.80 | 33,715.98 | 4.04 |
May 2026 | 134,702.40 | 33,060.47 | 4.07 |
April 2026 | 128,210.40 | 34,100.87 | 3.76 |
March 2026 | 123,618.00 | 33,373.62 | 3.70 |
February 2026 | 117,525.60 | 32,087.47 | 3.66 |
January 2026 | 117,174.00 | 30,263.73 | 3.87 |
December 2025 | 114,158.40 | 29,699.99 | 3.84 |
November 2025 | 112,534.80 | 24,244.18 | 4.64 |
October 2025 | 1,506,307.80 | – | – |