New ACV = annualized New Sales, Reactivation and Expansion. CAC spend = Sales & Marketing and commission expense accounts (set CAC accounts in Settings › Reports).
| Period | New ACV | CAC spend | New ACV ÷ CAC | New customers | CAC per new customer (T3M) |
|---|---|---|---|---|---|
September 2026 | 200,131.20 | 44,379.66 | 4.51 | 0 | 114,308.79 |
August 2026 | 187,200.00 | 35,403.28 | 5.29 | 1 | 52,840.49 |
July 2026 | 136,336.80 | 34,525.85 | 3.95 | 0 | 51,996.84 |
June 2026 | 252,000.00 | 35,751.84 | 7.05 | 1 | 51,264.15 |
May 2026 | 135,501.60 | 33,715.98 | 4.02 | 1 | 50,438.66 |
April 2026 | 131,673.60 | 33,060.47 | 3.98 | 0 | 50,267.48 |
March 2026 | 161,268.00 | 34,100.87 | 4.73 | 1 | 49,780.98 |
February 2026 | 122,137.20 | 33,373.62 | 3.66 | 1 | 47,862.41 |
January 2026 | 143,724.00 | 32,087.47 | 4.48 | 0 | 92,051.19 |
December 2025 | 109,575.60 | 30,263.73 | 3.62 | 1 | 42,103.95 |
November 2025 | 113,258.40 | 29,699.99 | 3.81 | 0 | 53,944.17 |
October 2025 | 1,427,917.80 | 24,244.18 | 58.90 | 1 | 12,122.09 |